Your customers scroll Facebook and Instagram every day - and social commerce lets you sell directly in that feed. Setting up Facebook and Instagram Shopping is free and takes an afternoon. Here is the complete seller's setup guide.

Table of Contents

What You Need First

  • A Facebook business Page (not personal profile).
  • A business Instagram account linked to the page.
  • Product photos with descriptions and prices.
  • A website (recommended) to connect your catalog and build your own checkout.

Create Your Catalog

Go to Commerce Manager in Meta Business Suite and create a catalog. Add products manually or import from your website's feed. Upload photos, set prices, categories and availability. Your catalog is the engine behind tagging and the Facebook Shop.

Connect to Instagram

  1. Convert your Instagram to a Business account.
  2. In Settings, connect it to your Facebook Page.
  3. Enable Shopping in Instagram Settings and submit your account for approval.
  4. Wait for approval (usually 2-3 days).

Tag Products and Sell

Once approved, tag products in posts, reels and stories - viewers tap to see price and checkout. Enable the Shop tab on your Facebook page so visitors browse your full catalogue. Keep your catalog updated as stock changes.

Tips for Sales

  • Tag products in every post - tagged posts get more engagement.
  • Use reels and short videos showing products in use.
  • Run shoppable ads retargeting your catalog visitors.
  • Keep prices and stock accurate to avoid cancellations.
  • Drive customers to your website for higher margins where possible.

Frequently Asked Questions

Why is my Instagram Shopping not approved?

Check that your account is a business account, the page is complete, and you comply with Meta's commerce policies. Fixing the listed issue and resubmitting usually works.

Can I handle payments on Instagram directly?

Checkout on Instagram is available in limited regions; in Bangladesh most sellers use messaging and external payment. Tagging products for browsing + bKash/Nagad or COD on your own checkout is the common path.

Social commerce puts your store inside the scroll. Set up your catalog, tag your products, and sell where your customers already spend their time.