Ask five business owners how to go online and five will say 'make a Facebook page'. Facebook pages are free and reach millions - but they are rented space on someone else's land. Here is the honest comparison between a Facebook page and your own website, and the strategy that combines both.

Table of Contents

What Facebook Gives You

  • Instant reach where your customers already scroll.
  • Free to start, fast to set up.
  • Built-in messaging, shops and advertising.

But: your page can be restricted or deleted, algorithm changes decide who sees you, and Facebook does not send you Google traffic.

What a Website Gives You

  • Ownership: your domain, your content, your rules.
  • SEO: Google can send you customers for years via organic search.
  • Trust: customers expect a real business to have a website.
  • Email: professional addresses at your own domain.
  • Flexibility: sell, blog, collect leads - the options are yours.

Side-by-Side

  • Cost: Facebook free; website from ~à§³300/month hosting.
  • Ownership: rented vs owned.
  • Google visibility: none vs unlimited.
  • Control: algorithm rules vs your rules.
  • Lifespan: can vanish vs yours for decades.

The Winning Strategy

Use both. Your website is the home base - professional, findable on Google, with your own email and checkout. Your Facebook page is the megaphone - driving followers, ads and community back to your site. Link them everywhere and let each feed the other.

Frequently Asked Questions

How much does a simple business website cost?

Domain (~à§³1,000/year) plus hosting (~à§³200-500/month) plus time or a designer. Launch cheap with a template and upgrade later. See hosting plans.

Can I sell products without a website?

Yes, through your Facebook page - but you lose SEO, ownership and credibility. Most sellers graduate to a website as sales grow.

Rent the reach, own the house. Keep your Facebook page active, but build your website - it is the one place on the internet that is truly yours.