Facebook Page or Website? What Every Business Should Do
Ask five business owners how to go online and five will say 'make a Facebook page'. Facebook pages are free and reach millions - but they are rented space on someone else's land. Here is the honest comparison between a Facebook page and your own website, and the strategy that combines both.
Table of Contents
- What Facebook Gives You
- What a Website Gives You
- Side-by-Side
- The Winning Strategy
- Frequently Asked Questions
What Facebook Gives You
- Instant reach where your customers already scroll.
- Free to start, fast to set up.
- Built-in messaging, shops and advertising.
But: your page can be restricted or deleted, algorithm changes decide who sees you, and Facebook does not send you Google traffic.
What a Website Gives You
- Ownership: your domain, your content, your rules.
- SEO: Google can send you customers for years via organic search.
- Trust: customers expect a real business to have a website.
- Email: professional addresses at your own domain.
- Flexibility: sell, blog, collect leads - the options are yours.
Side-by-Side
- Cost: Facebook free; website from ~à§³300/month hosting.
- Ownership: rented vs owned.
- Google visibility: none vs unlimited.
- Control: algorithm rules vs your rules.
- Lifespan: can vanish vs yours for decades.
The Winning Strategy
Use both. Your website is the home base - professional, findable on Google, with your own email and checkout. Your Facebook page is the megaphone - driving followers, ads and community back to your site. Link them everywhere and let each feed the other.
Frequently Asked Questions
How much does a simple business website cost?
Domain (~à§³1,000/year) plus hosting (~à§³200-500/month) plus time or a designer. Launch cheap with a template and upgrade later. See hosting plans.
Can I sell products without a website?
Yes, through your Facebook page - but you lose SEO, ownership and credibility. Most sellers graduate to a website as sales grow.
Rent the reach, own the house. Keep your Facebook page active, but build your website - it is the one place on the internet that is truly yours.



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